Michael J McGlade

Email & automation

Email campaigns
& automation.

I build email campaigns and automations in GoHighLevel. Here are some examples of my HTML email design, reactivation work and promotions for local businesses.

See the examples Discuss a project

GoHighLevel · HTML email · Instantly

01 / Causeway by Inish

11 emails for
Causeway.

I wrote and built 11 branded HTML emails for Causeway, an education platform. They cover new accounts, upload reminders, first-course review, credit limits and subscription changes.

I also built four workflows in GoHighLevel to send the emails based on account activity. For example, a user who has already created a course skips the reminder to get started.

View the onboarding workflow

New registrations receive a welcome email, followed by a 24-hour wait. The workflow checks whether the user has created a course before sending a reminder. A separate branch follows up after a source document is ready.

Causeway activation workflow with registration and source-ready branches, waits and course-state checks.

02 / Second Wind

Following up on
old enquiries.

Second Wind is a GoHighLevel demo I built to show how a business could follow up with people who had enquired but never booked.

The opening SMS uses the person’s name and the service they asked about. The workflow then waits for a response and hands the conversation to an AI assistant.

“Hi, is this the same [first name] that enquired about [service] a while ago?”

Published SMS demo built in GoHighLevel.

Personalised message setup in the published demo.
View the demo workflow
Second Wind workflow from inbound webhook through contact creation, tags, SMS, wait and AI handover.

03 / Promotional campaigns

Promotions for
local businesses.

I built these campaigns for a Belfast cleaning business and a car body repair shop, using their job photos and customer videos.

All Spruced Up / Home services

Carpet-cleaning promotions.

Posts promoting carpet cleaning from £50 per room. The copy asks customers to send a photo on WhatsApp for a quote, with photos of completed jobs showing the work.

Published Facebook promotion, managed through GoHighLevel.
Kell’s Kolour Shop / Automotive

Cashback and customer testimonials.

A customer video promoting the £250 cashback offer on insurance repairs. I combined the testimonial with the offer details and a request to send damage photos on WhatsApp.

Published Facebook promotion with testimonial video.

04 / Sending setup

Domain warming
and sending setup.

I’ve used Instantly for domain warming. I also configured a dedicated sending domain for Flow Local in GoHighLevel.

Instantly

Domain-warming experience

GoHighLevel

Dedicated sending domains, email templates and workflow automation

HTML & CSS

Branded email layouts and mobile presentation

View the GoHighLevel domain setup

This screenshot shows the dedicated sending-domain configuration. My domain-warming experience is with Instantly.

Flow Local dedicated sending domain configured in GoHighLevel.

Contact

Get in touch.

michaeljmcglade@gmail.com

For email campaigns, templates or automation work, send me a message.